Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

  • ISBN13: 9780749457020
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

New and growing, Shopper Marketing is one of the hottest trends in marketing today. It targets consumers while they are in the store and involves every aspect of the shopping experience, from promotions, displays and packaging to the store layout itself.  According to a study by Deloitte, spending on shopper marketing has doubled since 2004.  Procter & Gamble alone invests at least 500 million dollars a year in shopper marketing. Microsoft, IBM, Coca-Cola and Nestle all have their own shoppe

List Price: $ 39.95

Price: $ 29.95

[wprebay kw=”purchase” num=”0″ ebcat=”-1″] [wprebay kw=”purchase” num=”1″ ebcat=”-1″]

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